There is neither a dining room nor a front line in the Chipotlane Digital Kitchen, despite the fact that its footprint is rather compact. It has a production system that is tailored specifically to the needs of digital orders.
Chipotlane is a brand-new fast-casual dining concept that will enable customers to order their meals online and have it delivered to their homes or offices. It is equipped with either a drive-thru or a walk-in window.
Chipotlanes are an essential component of Chipotle’s overall expansion plan. At this time, the firm operates more than 300 Chipotle restaurants throughout the United States.
Since early 2018, Chipotlanes have been effectively rolled out throughout the country. They provide an enhanced experience for customers and are assisting eateries in increasing their revenue as a result.
Chipotle has more over 3,000 restaurants in North America, and its long-term aim is to have 6,000 outlets in the area. As Chipotle continues to understand how to accelerate its Chipotlane development, the company is working toward reaching its long-term goal.
Chipotle Drive Thru
The introduction of extra drive-through lanes comes at a time when quick-service restaurants and casual dining establishments are making efforts to enhance their business operations by adding more locations.
When it comes to orders placed at drive-thrus throughout the world, McDonald’s is in the top. Even Saladgreen, a competitor, is getting in on the action.
Chipotle’s business model is based on the idea that customers use an assembly line to choose the items they want included in their burritos or bowls. In addition to this, the corporation makes use of a second production line that is hidden from view.
This part of the website is devoted to the process of placing digital orders, which is the sort of company that Chipotlane would do very well with.
How Does a Chipotlane work?
Every mobile order must be placed using the corresponding app. When turned on, it displays the locations of Chipotle and other eateries in the immediate area. Choose a certain restaurant from the list in order to get the location as well as the contact information for that establishment.
Once you reach this point, the software will display the whole of its menu. At Chipotle, I find that placing my order digitally is more convenient since it allows me to skip the wait.
It is also simple to add extras to your order before placing it, such as chips and guacamole. You also have the opportunity to personalize the pickup system.
There is also the option to personalize a pickup time, and everything will be prepared for you when you arrive. You may also pay with another credit card of your choosing or with Apple Pay.
Even though there were a couple other Chipotle restaurants in the vicinity, the one you went to wasn’t that crowded. It first opened its doors in the month of December 2017, at a strip mall.
The drive-through lane is not normally as quick as some of the newer designs, but it is still quite common at most restaurants. The fact that there is just one window means that it can only be used to retrieve food.
A sticker with the dish’s name and a list of its components is affixed to each order. Because of this, it is simple to determine which sequence was the correct one.
The use of mobile devices to place orders and drive-thru windows will eventually become the standard. It is also perfect for restaurants like Chipotle that provide a great deal of room for personalization.
Digital Only Chipotle
The chain of Mexican restaurants has announced the debut of a quesadilla that will only be accessible in digital format, and it will become available in Canada on March 11.
The cuisine with a Mexican theme was originally made available in a limited number of markets in the spring of 2017. The corporation made clear in June 2020 that the product will be evaluated in two markets as a digital-only alternative throughout the course of the testing.
During the first week of operation, the company will provide, for the cheap delivery price of $0.50, a quesadilla that can be customized with a range of components. The lowest amount that may be ordered during the whole week is ten dollars.
The quesadilla is folded and pressed using a novel oven that is only accessible in the company’s virtual kitchen, which is one of the reasons why it is suitable for sale as a product that is available only online.
In the month of November in the year 2020, the idea of the digital kitchen at Chipotle was presented for the first time. It was a shop prototype for a fast food chain that would allow for the testing of new goods and the delivery of orders using the business’s mobile app.
Once that, the quesadilla is supplied in a container that may be composted after it has been sliced into three parts.