Chipotle Mexican Grill is giving away a year’s worth of free meals to one lucky customer in order to commemorate reaching one million customers. Chipotle has awarded a gift card to a local resident of Boylston, Massachusetts named Andrea Bailey.
Chipotle Rewards is honoring its one millionth member, despite already having more than a million members. The more individuals who sign up, the more free Chipotle they are eligible to get.
The firm made the announcement this week that it would be launching its Chipotle Prizes program, which is a new digital platform that will enable customers to earn points and get rewards for their purchases.
By signing up for the Chipotle app or website, customers are eligible to earn Chipotle for free via the Chipotle Rewards program. They will get one point for every dollar that is spent.
Because members will earn points more quickly thanks to bonus days, they will be able to get actual food more quickly. After making their first purchase, members of Chipotle Rewards are eligible to get complimentary chips and guacamole.
With the purchase of a valid Chipotle Rewards account, you are entitled to complimentary chips and guacamole. This deal is only good for a short time, and it cannot be combined with any other offers or special offers that are currently being offered.
In the year 2020, Chipotle has a VIP celebrity card that allowed customers to get special benefits just by mentioning the card on one of their social media accounts.
What is a Chipotle Celebrity Card?
Chipotle honors its famous patrons with a special present in the form of a “Celebrity Card,” which may be used at the restaurant. To put it simply, you need to be a famous person to be eligible for it.
I look at it as an opportunity to offer something back to the community of Chipotle fans. Working there is a far more beneficial option than trying to get famous there.
In essence, everytime you work, you are entitled to a free dinner. The way it works is that everytime you put forth some effort, you are rewarded with a free dinner.
What’s the Purpose of a Chipotle Celebrity Card?
It is not out of the ordinary for well-known people to get benefits from a variety of businesses merely by appearing on social media.
About a week or two later, the complimentary items that celebrities got are beginning to make their way into various social media channels.
Some businesses, in addition to providing free merchandise, are also providing free alcoholic beverages and food.
As soon as fans saw that the chain offered a VIP card, they rushed to inquire about the benefits that other businesses provide to celebrities staying at their locations.
Why Does Chipotle Have Celebrity Card?
Designed for Social Media Influencers
When employed by social media influencers, the creation of a product or service that is both appealing and distinctive has the potential to be incredibly powerful. Take for instance the burrito card that Chipotle Mexican Grill developed for its customers.
Their messages are sincere, and it’s clear that they look forward to getting the card in the mail. Chipotle benefits from the significant organic exposure that is being generated by the rapid growth of their social following.
Bryce Harper, who plays for the Major League Baseball team the Washington Nationals, tweeted in 2013 that he had received his burrito card. The kind act was met with an overwhelming number of retweets and likes on Twitter.
Hype the Market
The sole piece of information that is provided on the burrito card is that it is unique and can only be obtained by a certain set of individuals. Additionally, there is no way to find out the criteria that are used by the organization when picking future ambassadors.
American Express had already released its Centurion Card, which later became known as the Black Card, some years before they even debuted the Black Card. It was a card with no fees that gave its user complete spending freedom at any store.
In comparison to their Platinum Card, the American Express Centurion Card is a significant step up in status. Despite this, they continue to withhold from the general public information on the precise criteria for the card.
Branding & Marketing
I’m going to use this example to demonstrate how a tweet’s retweets and likes may result in more than 3,000 people engaging with it.
If we assume that each burrito costs $5, then Chipotle would be responsible for returning $1,825. The cost of each Twitter interaction would be around 57 cents.
Not only are these engagements coming from Harper’s devoted followers, but they are also coming from Harper’s legion of devoted admirers.